Appropriation – “the deliberate reworking of images and styles from earlier, well-known works of art”
For this assignment, we were tasked with taking photographs of pre-existing photos and editing them to be able to claim them as our own. This is known as appropriation and was most famously done by Richard Prince who took a photograph of an already published advert and auctioned his photo for over $1 million. Prince’s work received mixed reactions with some denouncing the appropriation as “stealing” and others saying it was perfectly fine to use “raw materials” from other artists to create their own work.
I chose to photograph the box of a children’s toy I came across in a toy store. This particular product caught my attention as it is very similar to a doll that I had when I was a child. The box intrigued me as the colours on it were mostly pink; its target audience was clearly young girls. When I was editing the photograph, I decided to apply a black and white effect as this removed the gender-specific aspect and means the doll could also be advertised to boys as well as girls.